關於 marketing strategy development ，我們在網路上蒐集到這些相關的討論、資訊與評價

📊 รวมคอร์สเรียนฟรีจาก SET หลักสูตรผู้ประกอบการ เรียนจบรับใบประกาศไปเลย!!!

🔥 ผู้ประกอบการทั้งหลายที่อยากหาความรู้เพิ่มเติมมาทางนี้ แอดรวมคอร์สเรียนฟรี ในเรื่องของการทำธุรกิจ ถึงสถานการณ์ตอนนี้จะอยู่ในช่วงกักตัว ถือเป็นเวลาทองมาเสริมคลังความรู้ให้แน่นปึ๊ก สถานการณ์ดีขึ้นเมื่อไร ก็สามารถนำสกิลที่ฝึกไว้มาใช้ประโยชน์ได้เต็มที่ และที่สำคัญยังได้รับใบประกาศหลังเรียนจบคอร์สอีกด้วยนะ เรียนฟรี มีใบCer แบบนี้ ห้ามพลาดด

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Marketing for Entrepreneurs
🧑🏻‍💻 : https://bit.ly/3AuUGdG

UX Development
🧑🏻‍💻 : https://bit.ly/3s9v0A8

Product Launch Strategy for Startup
🧑🏻‍💻 : https://bit.ly/3yCNThx

Financial Concepts for Business
🧑🏻‍💻 : https://bit.ly/2VIeETm

Startup Valuation
🧑🏻‍💻 : https://bit.ly/3yCE6YI

Due Diligence Process & Preparation
🧑🏻‍💻 : https://bit.ly/3fTra9E

Shareholder Structure in Your Startup
🧑🏻‍💻 : https://bit.ly/3gbJc7l

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📆 เรียนได้ตั้งแต่วันนี้เป็นต้นไป

#SET #หลักสูตรผู้ประกอบการ #การทำธุรกิจ #Marketing #UXDevelopment #Startup #Business #Financial #ติดโปร #Tidpro

https://hk.jobsdb.com/hk/en/job/leasing-manager-100003008614753

招聘《商舖租務部經理》Leasing Manager.

四年無請過物業相關同事，今次第一次!

我公司(盛滙商舖基金)現正招聘一位租務部同事，必須具幾年以上租務經驗。中英語。See decriptions.

主要:
- 處理商舖租務， 《服務式商舖》和租客達至雙贏
- 參與商舖買賣決定
- 中長線需要考證監牌照，參與商舖基金集資

我2001年創立「香港商機」買賣過千宗商舖小生意，2009年首次自置物業買舖，2011年公司十週年正名為「盛滙商機」。2013年正式向香港證監會申請資產管理牌照，公司轉型專注商舖基金至今。

盛滙商舖基金2016年推出以來，已成功買入59間街舖，賣出當中33間，合共涉資15.28億。 2017及2018年已先後完成 Fund 1 及 Fund 2 集資。

2019年8月推出的旗艦「開放式」《盛滙商舖增值基金》，目標每年派息6、7、8厘 (after fees)，每年基金目標淨回報10%，每季對外集資港幣6000萬，我另加碼保持約25%權益。經過8季集資，現《盛滙商舖增值基金》淨資產規模約港幣5.7億。基金實行「入三出一」策略，2019年至今已買入32間街舖，沽出11間。現每月買入約港幣5000街舖，長遠基金目標買入1000間香港街舖。

你或朋友有興趣請聯絡我助手 Monica email: hr@bwfund.com

我們人唔多 (full time 12位)，最緊要精。 加入者可參與基金bonus pool，每三個月按基金及個人表現派發一次。Believe me ... 唔少 💪💪

想了解更多，可直接問我。李根興 Edwin， 盛滙商舖基金創辦人 (whatsapp 90361143)

www.bwfund.com
證監會持牌法團 BBL 650

Job Highlights

Manage a portfolio of shop property leasing matter

At least 4-5 yrs work exp in street shop property

Strong network of street shop leasing

Job Description

Job Responsibility:

Manage a portfolio of shop properties;

Work with the investment team to carry out the property transaction and leasing matter;

Establish and maintain the good connections with the potential buyers, tenants and property agents;

Explore the prospective buyers and tenants through business connection and relevant marketing events;

Assist in formulating and implementing development and expansion strategy.

Job Requirement:

Degree holder in Business Administration, Surveying or property-related disciplines is preferred;

At least 4-5 years work experience in shop property, particularly property agency or retail industry;

Successful candidate without SFC license is required to take exams to obtain the requisite license (Type 1, 4 & 9) for regulated activities;

Strong market sense, proactive attitude and attention to details;

Excellent negotiation, presentation and communication skill;

Strong network of street shop leasing and well-known of property transaction records and market index in Hong Kong is a plus;

Good command of written and spoken English, Chinese and Putonghua;

Proficiency in MS Word, Excel and Chinese Word Processing.

(Less experience will also be considered as Assistant Manager.)
Interested parties, please send full resume stating your current and expected salaries and availability for application.
*Personal data collected will ONLY be used for recruitment purpose.

Additional Information

Career Level

Middle

Qualification

Degree

Years of Experience

4 years

Job Type

Full Time, Permanent

Job Functions

Property / Real Estate, Others

Company Overview

Bridgeway Prime Shop Fund Management Limited (“Bridgeway”) is the first SFC-licensed financial institution in Hong Kong that focuses on shop investments. With deep industry knowledge, technical expertise and market insight, we acquire prime shop properties in Hong Kong with an aim to create win-win situation for both tenants and owners. To optimize the long-term value of our shop properties, we leverage our broad tenant network to find suitable tenants for our shops. Our innovative “Three PRO Guarantee” programme, the first of its kind being offered in Hong Kong, will enable shop buyers to buy and hold quality shop properties and enjoy rental return hassle free.

https://hk.jobsdb.com/hk/en/job/leasing-manager-100003008614753

招聘《商舖租務部經理》Leasing Manager.

四年無請過物業相關同事，今次第一次!

我公司(盛滙商舖基金)現正招聘一位租務部同事，必須具幾年以上租務經驗。中英語。See decriptions.

主要:
- 處理商舖租務， 《服務式商舖》和租客達至雙贏
- 參與商舖買賣決定
- 中長線需要考證監牌照，參與商舖基金集資

我2001年創立「香港商機」買賣過千宗商舖小生意，2009年首次自置物業買舖，2011年公司十週年正名為「盛滙商機」。2013年正式向香港證監會申請資產管理牌照，公司轉型專注商舖基金至今。

盛滙商舖基金2016年推出以來，已成功買入59間街舖，賣出當中33間，合共涉資15.28億。 2017及2018年已先後完成 Fund 1 及 Fund 2 集資。

2019年8月推出的旗艦「開放式」《盛滙商舖增值基金》，目標每年派息6、7、8厘 (after fees)，每年基金目標淨回報10%，每季對外集資港幣6000萬，我另加碼保持約25%權益。經過8季集資，現《盛滙商舖增值基金》淨資產規模約港幣5.7億。基金實行「入三出一」策略，2019年至今已買入32間街舖，沽出11間。現每月買入約港幣5000街舖，長遠基金目標買入1000間香港街舖。

你或朋友有興趣請聯絡我助手 Monica email: hr@bwfund.com

我們人唔多 (full time 12位)，最緊要精。 加入者可參與基金bonus pool，每三個月按基金及個人表現派發一次。Believe me ... 唔少 💪💪

想了解更多，可直接問我。李根興 Edwin， 盛滙商舖基金創辦人 (whatsapp 90361143)

www.bwfund.com
證監會持牌法團 BBL 650

Job Highlights

Manage a portfolio of shop property leasing matter

At least 4-5 yrs work exp in street shop property

Strong network of street shop leasing

Job Description

Job Responsibility:

Manage a portfolio of shop properties;

Work with the investment team to carry out the property transaction and leasing matter;

Establish and maintain the good connections with the potential buyers, tenants and property agents;

Explore the prospective buyers and tenants through business connection and relevant marketing events;

Assist in formulating and implementing development and expansion strategy.

Job Requirement:

Degree holder in Business Administration, Surveying or property-related disciplines is preferred;

At least 4-5 years work experience in shop property, particularly property agency or retail industry;

Successful candidate without SFC license is required to take exams to obtain the requisite license (Type 1, 4 & 9) for regulated activities;

Strong market sense, proactive attitude and attention to details;

Excellent negotiation, presentation and communication skill;

Strong network of street shop leasing and well-known of property transaction records and market index in Hong Kong is a plus;

Good command of written and spoken English, Chinese and Putonghua;

Proficiency in MS Word, Excel and Chinese Word Processing.

(Less experience will also be considered as Assistant Manager.)
Interested parties, please send full resume stating your current and expected salaries and availability for application.
*Personal data collected will ONLY be used for recruitment purpose.

Additional Information

Career Level

Middle

Qualification

Degree

Years of Experience

4 years

Job Type

Full Time, Permanent

Job Functions

Property / Real Estate, Others

Company Overview

Bridgeway Prime Shop Fund Management Limited (“Bridgeway”) is the first SFC-licensed financial institution in Hong Kong that focuses on shop investments. With deep industry knowledge, technical expertise and market insight, we acquire prime shop properties in Hong Kong with an aim to create win-win situation for both tenants and owners. To optimize the long-term value of our shop properties, we leverage our broad tenant network to find suitable tenants for our shops. Our innovative “Three PRO Guarantee” programme, the first of its kind being offered in Hong Kong, will enable shop buyers to buy and hold quality shop properties and enjoy rental return hassle free.

哈佛知識分享 - 《做生意如何突破? 》

哈佛大學其中一個最出名嘅教授Michael Porter 話做生意有四條路揀，條條都得，但最忌就係 Stuck In The Middle!

你呢? 又選擇了那一條路? 或者其實自己行緊什麼路都不清楚?

全文內容 。。。。。。。。

最近肺炎限制令關係，有時星期六4個人食飯傾下生意經，互相俾下意見睇下盤生意有乜可以做好啲。 有興趣參加，可以whatsapp 你張咭片給我助手 Suki 55661335。 (免費，我請食飯!)

其中一場， 幾位朋友做資產管理、海外房地產中介同埋KOL Marketing. 我分享咗教授Michael Porter 最出名嘅 Competitive Strategy 競爭策略。

佢話做生意要贏人，(1) 離唔開平過人或者靚過人 - Cost vs Differentiation Strategy. (2) 你可以做一個好闊嘅市場或者針對性某個市場 - Broad vs Focus Strategy.

咁樣計一計，即係等於你有四格選擇，四條路揀!
(1) Broad Cost 又名 Cost Leadership。闊得嚟夠平， 好似淘寶、佳寶超市、Walmart、大家樂、耀才證券咁，個個人都係你嘅客， 質素唔高，但佢哋幫襯你最大原因就係夠平、夠方便。 你成本控制得低， 售價雖然平咗兩蚊，但你成本慳咗四蚊，自然賺多啲。
(2) Cost Focus 即係專注某班顧客群或者特定產品，你做到最平，成本最低。例如 QB House，專注係啲想快靚正剪個頭嘅男士。鞋佬，針對上班一族及對皮鞋有基本要求的女士。 一樣，盡量做到成本下降4蚊，但售價只需下降兩蚊，or something like that.
(3) Differentiation 闊得嚟係人都知佢啲嘢特別靚及貴。例如 CitySuper， 啲嘢靚! 但都好貴。你又吹佢唔脹，好多人繼續幫襯佢。又例如 Mercedes Benz / BMW。私家車? 好多人都需要。貴? 但啲人為咗個品牌就係願意俾多啲錢。 希望做到成本上升兩蚊，但售價可以上升四蚊。
(4) Differentiation Focus 鎖定某個客戶群或者特定產品，去整靚啲及賣貴啲。LV 賣嘅手袋， 林寶堅尼賣嘅跑車， Patek Philippe (柏德菲臘)賣嘅手錶， B&O 賣嘅音響，基本上好多嘅名牌子，都係行 Differentiation Focus Strategy，做專啲、做靚啲、服務得好啲、賣多啲廣告/靚啲嘅位置，咁就可賣貴啲。 都係成本上升兩蚊，希望售價賣貴四蚊。

教授話以上四種策略，冇話對與錯，都有好多成功例子。 但最忌嘅就係 Stuck in the Middle (夾係中間) ，四種都唔係。

平? 人哋又唔會搵你。靚? 人哋又唔諗起你。求其想買啲嘢? 啲錢又洗唔到去你道。專啲? 有什麼特性? 特別需求? 你個名又浮唔上嚟。

即係等於你乜都唔係! 最終結果? 繼續努力做，it's OK，搵食就應該無問題，但發達就無你份。 通常都係喺個市場繼續浮浮沉沉， 突破唔到!

點解搞成咁? 最大原因，可能係因為你唔識 SAY NO! 人客想要乜，你就畀佢乜。變成你乜都做，就變成乜都唔專，效率下降，自然成本上升，品質參差。 變相成本上升四蚊，售價只能夠上升兩三蚊。或者成本下降兩蚊，售價反而下降三四蚊。 變成做嘢好多，但錢未必賺多。

教授 Michael Porter 話任何事情都係一個「取捨」- 要取、先捨。 包括我自己在內， 我同全公司同事講，我哋係行緊第(4)，即係Diifferentiation Focus Strategy -「做專啲、做靚啲」。 因此我淨係做香港幾千萬以內的街舖， 所有樓上舖、地庫、劏場、工廈、商廈、住宅、地盤、酒店、 車位、骨灰龕位、亞洲、非洲，我哋全部唔掂。 我只係想全香港人知道，如果你想買香港街舖，一億以內，我希望你諗起我。 我唔係最平，但我啲舖係最靚，最有品質保證。 老實說，我目的都只係希望收入上升多過成本上升，搞完一大輪嘢，都只係想賺多啲錢啫! 因為我都親身係哈佛上過Michael Porter 堂， 因此我堅決行落去。對好多嘢都 Say No!

你呢? 呢四格，你又行緊邊格呢? 你又識唔識得點 Say No? Stuck In The Middle is OK, 好多千千萬萬個中小企都係 Stuck In The Middle - 搵到食，但未必搵到大茶飯。但長遠，如果你想突破， 希望人哋一諗，就諗起你，你必須要作出個取捨。 如果我乜物業/乜地區都買，我荷包嘅錢遠遠唔夠人多，我只係一個寂寂無名嘅普通投資者， 今日亦都唔會企係道同你講呢番說話。

大部分創業者成功，開始嘅時候都係行第(2) Cost Focus 或第(4) Differentiation Focus. 因為通常都要先專注某方面， 成功突圍，先再唸第(1)及(3)格 - Broaden the scope 企穩後， 拉闊戰線，以戰養戰，市場日後更大。Amazon 1995年都係由賣書開始，先行第二格 Cost Focus， 但始終賣書嘅市場有 限，佢先企穩，再 Move 去第(1) Cost Leadership，而家基本上乜都賣。

我雖然同 Jeff Bezos 無得比，but Me too! 我由街舖做起，希望先在香港街舖稱霸，之後幾年後我哋公司一樣有計劃好自然地伸展至全個商場、全幢銀座式大廈，再伸展至其他工商/住宅/酒店/旅館/ whatever 物業類別。I don't know, will see ... 但我同全公司講，我哋唔會呢世只買舖，but whatever we do, we need to No. 1 in that category before we move on! 一係唔做，要做就第一。

你呢? 未來幾年幾十年又揀邊一格呢? 你又能否做到你嘅category (類別)第一先呢? 浮浮沉沉冇問題， 養活咗99%嘅中小企，但只有持續地做到第一，長遠先能夠突破!

End frame: 「只有持續地做到你類別的第一，長遠先能夠突破!」

。。。。。。。。。。。。。

聯絡李根興 Edwin， whatsapp (+852) 90361143

有興趣參加【RAINSTORMING For 4 - 傾下你盤生意】?
Covid 第三波後，搞了幾場生意分享早/午餐會，希望對大家都有所啟發。對我自己也是溫故知新，我學好多嘢?

我不定期在星期六搞，我請食 飯? 限聚令，4位 (including me).

AGENDA
- 介紹自己及生意
- Do a SWOT analysis of your business - Srength, Weakness, Opportunity and Threat (強處、弱處及危、機)
- 大家互相交流，畀意見/ideas 如何改善自己及業務
- Takeaway value of the day (總結).

地點是中環。約3小時。

對象: 生意經營者/創業者

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) 5566 1335。適合的話，她會再聯絡你。

免費 (我不是靠這行搵食?)。講廣東話，內容部份是英文 English. 我請食飯 ? 大家交個朋友，多謝。

Note: 如果香港肺炎情況突然惡化，我可能會取消。

。。。。。。。。。。

【購買李根興的四本書:
(1) 【李根興的生意哲學】(最新2020年6月出版 - 定價$198)
(2) 【買舖 要買得 PRO】(定價$198)
(3) 【買起金磚頭 - 商舖投資煉金術】(定價$128)
(4) 【買起金蛋鵝 - 生意營商之道】(定價$128)

每本+$30 本地順豐快遞。

想有李根興親筆簽名及 personal message，可跟以下指示付款，whatsapp 付款紀錄給Suki (+852) 5566 1335。.

(1) PayMe：(付款鏈結) https://qr.payme.hsbc.com.hk/2/XnedEJjfaG6ipAmbSoYWP

(2) FPS轉數快 or Alipay：97453555

(3) Citibank花旗銀行戶口：
250-390 10935983 (Lee Edwin Kan Hing)

(4) Bank of China 中國銀行戶口：
012-878-2-0106664 (Lee Edwin Kan Hing)

(5) HSBC 滙豐銀行戶口：
828-594853-833 (Lee Edwin Kan Hing)

(6) Wing Lung永隆銀行戶口：
020-644-0000-3123 (Bridgeway Development Company Limited)

(7) Paypal to edwinlee@bwfund.com

?付款後，請將以下資料whatsapp至+852 5566 1335 (Suki)：
(1) 入數紀錄
(2) 你希望Edwin在新書上寫什麼名字 或是 “BLANK”?
(3) 取書方法(書本寄出的順序會以收到入數資料的先後次序發出)：
- 盛滙辦公室領取：中環皇后大道中16-18號新世界大廈一期1502至3室，辦工時間: 逢星期一至五, 早上9:00至下午6:00 (午飯時間: 中午1:00-2:00)，電話 2830 1111。
- 順豐快遞：請提供收件人名稱及地址 (香港及澳門，每本需額外加HK$30運費)
- 海外郵件：郵局平郵寄出(每本需額外加HK$70運費)，由於疫情關係郵遞需時1個月至3個月不等

#做生道如何突破

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Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.

Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.

Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income.

Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.

Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.

Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are).

Many of his clients are seeing a positive return on their investments in days, not months.

But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com

★☆★ WANT TO OWN DAN'S BOOKS? ★☆★
http://www.amazon.com/Dan-Lok/e/B002BLXW1K

★☆★ NEED SOLID ADVICE? ★☆★

Request a call with Dan:
https://clarity.fm/danlok


★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★

Blog: http://www.danlok.com/blog/
Podcast: http://www.shouldersoftitans.com/
Twitter: https://twitter.com/danthemanlok
Instagram: https://www.instagram.com/danlok/
YouTube: https://www.youtube.com/user/vanentrepreneurgroup
Linkedin: https://www.linkedin.com/in/danlok
Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/
Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K

This video is about Sales Training: "Found Better Business Strategy" - HTC Testimonial
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https://youtu.be/CxkXP4KB3HQ